:root{
  --red:#cf0812;
  --black:#090909;
  --white:#ffffff;
  --paper:#f4f1eb;
  --muted:#6d6a66;
  --line:rgba(9,9,9,.14);
  --line-white:rgba(255,255,255,.24);
  --serif:"Marcellus", Georgia, serif;
  --sans:"Inter Tight", Arial, sans-serif;
  --frame:1120px;
  --gutter:clamp(18px,3vw,40px);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  background:var(--paper);
  color:var(--black);
  font-family:var(--sans);
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
a{color:inherit}
img{display:block;max-width:100%}
button,input{font:inherit}
::selection{background:var(--black);color:var(--white)}

body::before{
  content:"";
  position:fixed;
  inset:0;
  pointer-events:none;
  z-index:9999;
  opacity:.015;
  background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.82' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

.skip-link{
  position:fixed;left:12px;top:12px;z-index:10000;
  padding:10px 14px;background:var(--black);color:var(--white);
  transform:translateY(-200%);
}
.skip-link:focus{transform:none}

.frame{
  width:min(calc(100% - (var(--gutter) * 2)), var(--frame));
  margin-inline:auto;
}

.kicker,
.section-meta span,
.header-role,
.header-meta,
.header-link,
.offer-card > span,
.offer-note strong,
.comparison-label,
.photo-caption,
.person-mark small,
.book-widget small,
.cta-bottom span,
.offer-process small{
  font-size:9px;
  letter-spacing:.11em;
  text-transform:uppercase;
}

.site-header{
  position:absolute;
  inset:0 0 auto 0;
  z-index:60;
}
.header-inner{
  height:80px;
  display:grid;
  grid-template-columns:60px 1fr 1fr auto;
  align-items:center;
  color:var(--black);
}
.brand{
  font:400 23px/1 var(--serif);
  text-decoration:none;
  letter-spacing:-.08em;
}
.header-role,.header-meta,.header-link{font-weight:500}
.header-meta{text-align:right;padding-right:28px}
.header-link{text-decoration:none}

.hero{
  background:var(--red);
  color:var(--black);
  min-height:100svh;
  position:relative;
  padding:114px 0 36px;
}
.hero::before,
.hero::after{
  content:"";
  position:absolute;
  top:80px;bottom:36px;
  width:1px;
  background:rgba(0,0,0,.14);
  left:50%;
  pointer-events:none;
}
.hero::after{left:auto;right:calc((100vw - min(calc(100% - (var(--gutter) * 2)), var(--frame))) / 2 + 33.333% * min(calc(100% - (var(--gutter) * 2)), var(--frame)));display:none}
.hero-inner{
  min-height:calc(100svh - 150px);
  display:flex;
  flex-direction:column;
  justify-content:space-between;
  position:relative;
}
.section-meta{
  display:flex;
  justify-content:space-between;
}
.hero-copy{
  padding-top:5vh;
}
.hero-title{
  margin:0;
  font:400 clamp(62px,10vw,148px)/.82 var(--serif);
  letter-spacing:-.075em;
  text-transform:uppercase;
  max-width:980px;
}
.hero-title span{display:block}
.hero-title-offset{margin-left:8%}
.hero-title-accent{
  margin-left:18%;
  color:var(--white);
  text-transform:none;
  font-family:Georgia, serif;
  font-style:italic;
}
.hero-bottom{
  margin-top:34px;
  display:grid;
  grid-template-columns:1.1fr 1fr;
  gap:48px;
  align-items:end;
}
.hero-thesis{
  margin:0;
  max-width:420px;
  font-size:clamp(17px,1.5vw,21px);
  line-height:1.48;
  font-weight:450;
}
.hero-specs{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  border-top:1px solid rgba(0,0,0,.65);
  padding-top:14px;
}
.hero-specs div{display:flex;flex-direction:column;gap:6px}
.hero-specs strong{font-size:13px;font-weight:600}
.hero-anchor{
  position:absolute;
  right:0;
  top:42%;
  width:102px;height:102px;border:1px solid rgba(0,0,0,.7);border-radius:50%;
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:8px;
  text-align:center;text-decoration:none;
  font-size:8px;letter-spacing:.1em;text-transform:uppercase;
  transition:.25s ease;
}
.hero-anchor:hover{background:var(--black);color:var(--white)}

.proof{
  background:var(--black);
  color:var(--white);
  padding:104px 0;
}
.proof-layout{
  display:grid;
  grid-template-columns:320px 1fr;
  gap:40px;
  align-items:start;
}
.proof-intro{
  position:sticky;
  top:32px;
}
.proof-intro h2{
  margin:18px 0 16px;
  font:400 clamp(40px,4.4vw,68px)/.98 var(--serif);
  letter-spacing:-.06em;
}
.proof-intro h2 em{color:var(--red);font-family:Georgia,serif;font-style:italic;font-weight:400}
.proof-intro p{
  margin:0;max-width:260px;color:rgba(255,255,255,.62);font-size:14px;line-height:1.55;
}
.proof-demo{position:relative}
.comparison-label{position:absolute;top:-26px;font-weight:600}
.comparison-label--left{left:0}
.comparison-label--right{right:0;color:var(--red)}
.perception-lens{
  --split:50%;
  position:relative;
  width:100%;
  height:min(56vw,620px);
  min-height:440px;
  overflow:hidden;
  border:1px solid var(--line-white);
  background:#fff;
  cursor:ew-resize;
}
.demo{position:absolute;inset:0;overflow:hidden}
.demo--after{clip-path:inset(0 0 0 var(--split))}
.browser-bar{
  height:38px;background:#ececec;color:#7c7c7c;border-bottom:1px solid #d1d1d1;
  display:flex;align-items:center;gap:12px;padding:0 14px;
}
.browser-bar > div{display:flex;gap:5px}.browser-bar i{width:6px;height:6px;border-radius:50%;background:#bbb}
.browser-bar small{font-size:8px}
.browser-bar--dark{background:#111;color:#757575;border-color:#333}
.browser-bar--dark i{background:#494949}
.before-nav{
  height:68px;padding:0 4%;display:flex;align-items:center;justify-content:space-between;
  color:#263349;background:#fff;font-family:Arial,sans-serif;
}
.before-nav b{font-size:15px}.before-nav span{font-size:8px}
.before-hero{
  height:62%;padding:0 20px;background:#f1f1f1;color:#263349;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;font-family:Arial,sans-serif;
}
.before-hero > span{font-size:8px;letter-spacing:.08em}
.before-hero h3{margin:12px 0 10px;font:bold clamp(30px,4.3vw,58px)/1.04 Arial,sans-serif}
.before-hero p{max-width:360px;margin:0;font-size:12px;color:#767676}
.before-hero button{margin-top:22px;padding:11px 16px;border:0;background:#263349;color:#fff;font-size:8px}
.before-cards{height:28%;padding:18px;background:#fff;display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.before-cards i{background:#ddd}
.after-canvas{position:absolute;inset:38px 0 0 0;background:#e4dfd6;color:var(--black)}
.after-nav{position:absolute;top:18px;left:20px;right:20px;display:flex;justify-content:space-between;z-index:3;font-size:8px;letter-spacing:.08em}
.after-nav b{font:400 16px var(--serif)}
.after-art{position:absolute;inset:0 0 0 auto;width:58%;overflow:hidden}
.after-sun{position:absolute;width:175px;height:175px;border-radius:50%;background:var(--red);right:28%;top:14%}
.after-plane{position:absolute;width:76%;height:66%;background:#b2aea4;right:-7%;top:20%;transform:skewY(-5deg)}
.after-window{position:absolute;width:34%;height:36%;right:15%;top:32%;border:18px solid #151714;background:#7a8b89}
.after-copy{position:absolute;left:5%;bottom:7%;width:58%;z-index:3}
.after-copy > span{display:block;font-size:8px;letter-spacing:.09em;text-transform:uppercase}
.after-copy h3{margin:12px 0 20px;font:400 clamp(46px,6.6vw,98px)/.84 var(--serif);letter-spacing:-.07em}
.after-copy small{font-size:9px;letter-spacing:.08em;text-transform:uppercase}
.lens-divider{
  position:absolute;z-index:7;top:0;bottom:0;left:var(--split);width:1px;background:rgba(255,255,255,.92);
}
.lens-divider::before{content:"";position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:58px;height:58px;border-radius:50%;background:var(--red);border:1px solid #fff}
.lens-divider span{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);font-size:7px;letter-spacing:.08em;color:#fff}
.lens-range{position:absolute;inset:0;opacity:0;width:100%;height:100%;cursor:ew-resize;z-index:10}
.proof-caption{display:flex;justify-content:flex-end;padding-top:14px;color:rgba(255,255,255,.56)}
.proof-caption span{font-size:8px;letter-spacing:.09em;text-transform:uppercase}

.person{padding:96px 0 108px}
.person-layout{
  display:grid;
  grid-template-columns:1.06fr .94fr;
  gap:44px;
  align-items:stretch;
}
.person-photo{position:relative;border:1px solid var(--line);background:var(--white);overflow:hidden;min-height:720px}
.person-photo picture,.person-photo img{width:100%;height:100%}
.person-photo img{object-fit:cover;object-position:50% 36%;filter:saturate(.84) contrast(1.02);transition:.65s ease;transform:scale(1.018)}
.person-photo:hover img{filter:saturate(1);transform:scale(1)}
.photo-caption{position:absolute;left:18px;right:18px;bottom:18px;display:flex;justify-content:space-between;color:#fff;text-shadow:0 2px 16px rgba(0,0,0,.4)}
.person-copy{
  background:var(--white);
  border:1px solid var(--line);
  padding:48px clamp(24px,4vw,54px);
  display:flex;
  flex-direction:column;
}
.person-copy h2{margin:7vh 0 24px;font:400 clamp(46px,5vw,74px)/.95 var(--serif);letter-spacing:-.06em}
.person-copy p{margin:0;max-width:360px;font-size:17px;line-height:1.48}
.person-mark{margin-top:auto;padding-top:18px;border-top:1px solid var(--black);display:flex;align-items:end;gap:14px}
.person-mark span{font:400 40px/.8 var(--serif);letter-spacing:-.08em}

.principles{
  margin-top:26px;
  display:grid;
  grid-template-columns:1.05fr .95fr;
  gap:40px;
  align-items:start;
}
.principles-lead{
  padding:22px 0 0;
  border-top:1px solid var(--black);
}
.principles-lead h3{margin:18px 0 0;font:400 clamp(40px,4.3vw,62px)/.98 var(--serif);letter-spacing:-.06em;max-width:430px}
.principles-lead h3 em{color:var(--red);font-family:Georgia,serif;font-style:italic;font-weight:400}
.principles-list{border-top:1px solid var(--black)}
.principles-list article{display:grid;grid-template-columns:44px 1fr;gap:8px;align-items:start;padding:20px 0;border-bottom:1px solid var(--line)}
.principles-list strong{display:block;font:400 28px/1.08 var(--serif);letter-spacing:-.03em;margin-bottom:8px}
.principles-list p{margin:0;color:var(--muted);font-size:13px;line-height:1.55}

.offer{padding:96px 0 112px;background:var(--white);border-top:1px solid var(--line)}
.offer-layout{display:grid;grid-template-columns:1.05fr .95fr;gap:54px;align-items:start}
.offer-main h2{margin:16px 0 18px;font:400 clamp(74px,8vw,126px)/.8 var(--serif);letter-spacing:-.08em}
.offer-main h2 em{color:var(--red);font-family:Georgia,serif;font-style:italic;font-weight:400}
.offer-main p{margin:0;max-width:420px;color:var(--muted);font-size:16px;line-height:1.52}
.offer-process{margin-top:48px;border-top:1px solid var(--black);border-bottom:1px solid var(--line);padding:20px 0;display:grid;grid-template-columns:1fr auto 1fr auto 1fr auto 1fr;align-items:center;gap:14px}
.offer-process div{display:flex;gap:12px;align-items:center}
.offer-process strong{font:400 22px var(--serif)}
.offer-process i{font-style:normal;font-size:18px;color:var(--muted)}
.offer-side{display:grid;gap:18px}
.offer-card{padding:22px 0 0;border-top:1px solid var(--black)}
.offer-card ul{list-style:none;padding:0;margin:18px 0 0}
.offer-card li{padding:9px 0;border-top:1px solid var(--line);font-size:13px}
.offer-note{padding-top:6px}
.offer-note p{margin:0 0 14px;color:var(--muted);font-size:13px;line-height:1.58}
.offer-note strong{color:var(--black)}

.cta{
  background:var(--red);
  color:var(--white);
  min-height:92svh;
  padding:44px 0 30px;
}
.cta-inner{min-height:calc(92svh - 74px);display:flex;flex-direction:column;justify-content:space-between}
.cta-link{position:relative;display:flex;flex-direction:column;text-decoration:none;padding:56px 0}
.cta-link span,.cta-link em{font:400 clamp(56px,8vw,118px)/.86 var(--serif);letter-spacing:-.07em}
.cta-link em{color:var(--black);font-family:Georgia,serif;font-style:italic;align-self:flex-end}
.cta-link b{position:absolute;right:0;top:48%;font-size:clamp(54px,7vw,96px);font-weight:300;transition:transform .25s ease}
.cta-link:hover b{transform:translate(8px,-8px)}
.cta-bottom{display:flex;justify-content:space-between;align-items:end;gap:28px;border-top:1px solid rgba(255,255,255,.54);padding-top:15px}
.cta-bottom p{margin:0;max-width:500px;font-size:13px;line-height:1.5}

.book-widget{position:fixed;right:14px;bottom:14px;z-index:80}
.book-widget a{
  width:84px;height:84px;border-radius:50%;background:var(--red);color:#fff;border:1px solid rgba(255,255,255,.86);outline:1px solid rgba(0,0,0,.2);
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:3px;text-decoration:none;box-shadow:0 10px 28px rgba(0,0,0,.18);transition:.25s ease;
}
body.is-hero .book-widget a{background:var(--black);border-color:var(--black);outline-color:rgba(255,255,255,.55)}
.book-widget a:hover{transform:translateY(-4px) rotate(-4deg)}
.book-widget strong{font-size:12px;letter-spacing:.08em}.book-widget i{font-style:normal;font-size:14px}

.reveal{opacity:0;transform:translateY(18px);transition:opacity .75s cubic-bezier(.22,1,.36,1),transform .75s cubic-bezier(.22,1,.36,1)}
.reveal.is-visible{opacity:1;transform:none}

@media (max-width: 980px){
  .header-inner{grid-template-columns:54px 1fr auto}
  .header-meta{display:none}
  .hero-bottom,.proof-layout,.offer-layout,.principles,.person-layout{grid-template-columns:1fr}
  .hero-specs{max-width:520px}
  .hero-anchor{position:relative;top:auto;right:auto;margin:34px 0 0 auto}
  .proof-intro{position:relative;top:auto}
  .offer-side{grid-template-columns:1fr 1fr}
  .offer-note{grid-column:1/-1}
  .person-photo{min-height:620px}
}

@media (max-width: 720px){
  :root{--gutter:18px}
  .header-inner{height:68px;grid-template-columns:46px 1fr auto}
  .header-role{font-size:7px}
  .header-link{font-size:8px}
  .hero{padding-top:102px;padding-bottom:24px}
  .hero::before,.hero::after{display:none}
  .section-meta span{font-size:7px}
  .section-meta span:last-child{display:none}
  .hero-title{font-size:clamp(48px,14.6vw,74px);line-height:.84}
  .hero-title-offset,.hero-title-accent{margin-left:0}
  .hero-bottom{gap:28px}
  .hero-thesis{font-size:15px;max-width:88%}
  .hero-specs{width:100%;gap:8px}
  .hero-specs small{font-size:6px}.hero-specs strong{font-size:10px}
  .hero-anchor{display:none}

  .proof{padding:82px 0}
  .proof-intro h2{font-size:42px}
  .proof-intro p{max-width:none;font-size:13px}
  .comparison-label{top:-24px;font-size:8px}
  .perception-lens{height:118vw;max-height:520px;min-height:390px}
  .browser-bar{height:34px}
  .browser-bar small{font-size:7px}
  .before-nav{height:52px}.before-nav span{display:none}.before-nav b{font-size:11px}
  .before-hero{height:68%}.before-hero h3{font-size:32px}.before-hero p{font-size:9px;width:82%}
  .before-cards{height:24%;padding:12px;gap:8px}
  .after-canvas{top:34px}.after-nav span{display:none}.after-nav b{font-size:13px}
  .after-art{width:80%}
  .after-sun{width:95px;height:95px;right:34%;top:15%}
  .after-window{border-width:10px}
  .after-copy{width:90%;left:5%;bottom:8%}
  .after-copy h3{font-size:clamp(42px,11.4vw,58px)}
  .lens-divider::before{width:52px;height:52px}
  .proof-caption{justify-content:flex-start}

  .person{padding:82px 0 90px}
  .person-photo{min-height:560px}
  .person-copy{padding:34px 20px 30px}
  .person-copy h2{margin:52px 0 22px;font-size:47px}
  .person-copy p{font-size:17px}
  .principles{margin-top:18px;gap:22px}
  .principles-lead h3{font-size:42px}
  .principles-list strong{font-size:24px}

  .offer{padding:84px 0 90px}
  .offer-main h2{font-size:74px}
  .offer-main p{font-size:14px}
  .offer-process{grid-template-columns:1fr;gap:0}
  .offer-process i{display:none}
  .offer-process div{padding:10px 0;border-top:1px solid var(--line)}
  .offer-process div:first-of-type{border-top:0}
  .offer-side{grid-template-columns:1fr;gap:16px}
  .offer-card li,.offer-note p{font-size:12px}

  .cta{min-height:84svh;padding:34px 0 22px}
  .cta-inner{min-height:calc(84svh - 56px)}
  .cta-link{padding:60px 0}
  .cta-link span,.cta-link em{font-size:clamp(48px,13.2vw,70px)}
  .cta-link em{align-self:flex-start}
  .cta-link b{position:static;align-self:flex-end;margin-top:22px;font-size:52px}
  .cta-bottom{flex-direction:column;align-items:flex-start}

  .book-widget a{width:76px;height:76px}.book-widget strong{font-size:10px}.book-widget small{font-size:6px}
}

@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}
  .reveal{opacity:1;transform:none}
}